freelancemkt

The benefits of thinking outside of the box…….Why Sometimes Going ‘Off Strategy’ Is How You Win – Harvard Business Review

It’s no longer an issue of whether you should embrace social media but how you can develop an effective strategy.  MediaPost Publications Top Execs Dish About Social Media Strategies 07/14/2010.

Great reminder to focus on the customer.  Far too many companies have a website that reflects their brochures – providing no reason for the customer to return.  Use your site to your advantage to both communicate and learn from your customers. 10 Things Customers Want on a Website – Website Attributes – Entrepreneur.com.

Great piece to ponder as a business owner. Guardian Life Report Identifies Six Traits of Successful Small Businesses.

Marketing is creating awareness about a product or positioning a brand. But education is about teaching people something that benefits them — and also turns them into potential customers. Educating Customers – BusinessWeek.

If you read the descriptions of people you follow on Twitter, this makes absolute sense.  The key is being creative yet still professional. Using Your Email & Comment Signature To Sell Yourself | Glassdoor.com Blog.

Great article for my students job hunting.  Keep me posted on your progress.  How to heat up your job hunt_

As business owners or senior managers these questions help keep focus. The 20 Most Important Questions In Business| Forbes.com

In the age of consumers expecting quick responses during both the pre and post purchasing process.  The attached article talks about some of the basics.  Seven Secrets Of Driving Customer Loyalty And Profits | Business & E-Business | InformationWeek SMB.

All too often I see companies new to twitter use it for the wrong purposes.AmexAsk is a good example when a recent tweet about a new product turned into three direct tweets to explain their position – a sales position.One needs to understand the reason for 140 characters. Social media is about connecting and building relationships.The attached article by CME Group is a good example. Forging relationships: How CME Group uses social media | SmartBlog On Social Media.